Could Sony buy EA in response to Microsoft’s agreement on Activision? Analysts weigh in

Recent major game acquisitions – including Take-Two’s proposed acquisition of Zynga for $ 12.7 billion and Microsoft’s upcoming $ 68.7 billion deal for Activision Blizzard – have prompted some analysts to believe that other major acquisitions could be on the table.

The Hollywood Reporter quotes analysts as describing their thoughts on potential acquisition targets, including Electronic Arts. Analysts at analytics firm Enders said Sony could see EA as a “likely favorite” for an acquisition. The piece mentions how EA currently has a market value of around $ 37 billion, so Sony might look to buy Ubisoft or Take-Two at a “much cheaper” price.

Another research firm, Handler, said Disney could consider buying EA. “A great way for Disney to build on its digital future and for [CEO] “To step outside Bob Iger’s shadow would be to buy EA,” said Handler. “Combining EA Sports with ESPN can create a lot of unique opportunities, like a real sports metavers.”

Handler went on to say that Disney has an existential question to consider: “Will Disney be old or new media? Video games are a $ 200 billion global industry and growing.”

Disney no longer develops direct games itself, but instead runs a licensed video game business. Recently, Disney announced three more games from Titanfall and the Apex studio Respawn. In addition, Ubisoft is developing its own new Star Wars game in the open world, while Zynga is making a free-to-play shooter called Star Wars: Hunters. A Knights of the Old Republic remake is also in the works for PS5 and PC from Aspyr Media, while Quantic Dream is making its own Star Wars game, Eclipse.

The piece also quotes Clay Griffin from MoffettNathanson, who told THR that gaming companies in general are attractive candidates these days for acquisitions given the growth in gaming in general. Not only that, but large technology companies with deep pockets might want to provide game publishers as part of the rush to create a metaverse.

“It is not an unreasonable position to claim that game publishers are attractive M&A candidates for large technology companies that have the financial strength to make the metaverse happen, but may not have ready-made IP or core competencies to produce game content that will be required for mass market acceptance, “Griffin said.

This is all purely speculative at the moment, but especially for Sony, many are wondering how the company can react to Microsoft’s proposed acquisition of Activision Blizzard, if it becomes necessary at all. Sony’s share price got a huge hit after Microsoft’s deal with Activision Blizzard was announced, knocking $ 20 billion out of Sony’s market value.

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