How do you take frozen pizza to an out-of-the-box business? Like this! 🍕🍕🍕
Ordering pizza for delivery is about as old-fashioned as rotating phones (kids, ask your parents what it is) and has become easier in recent years, thanks to online and app ordering. So it’s hard to imagine how it can be improved to get pizza to your house – it’s already a pretty perfect system.
This is where General Assembly Pizza hopes to come in. The Toronto-based frozen pizza company has created a straightforward way to get a box of craft pizzas to the door in mix-and-match parties, but without picking up precious freezing properties. And since this is Vancouver, we know it’s always about real estate.
With apartment dwellers in mind, GA Pizza created its packaging so that the frozen pies are stored in thin sleeves so your stack of six, eight or 10 pizzas can slide directly into your home freezer and await the transition to a hot one. oven before taking the final journey to your stomach.
The founder and CEO of GA Pizza, Ali Khan Lalani, also spent some time in Vancouver, noting that we are big fans of good food. “Vancouverites are picky foodies who demand quality and convenience. That’s why the city was a no-brainer for our first outpost outside of Ontario,” Lalani said.
However, Lalani did not start in the frozen pizza game. In fact, he’s turned GA’s “pandemic hub” into a multi-million dollar business. The General Assembly opened in downtown Toronto in 2017 as a chef-run pizza restaurant. In the spring of 2020, when plans to expand with more brick-and-mortar locations were halted due to the pandemic, Lalani regrouped and created the home’s GA Pizza line, which opened for orders in September of that year. Now they have scaled up and recruited investors, and GA Pizza has been in a state of expansion ever since.
GA Pizza calls their product an “elevated frozen pizza experience” thanks to not only their compact storage size but also the pizza itself: Available in eight options – including one that is fully plant-based – the GA pizzas come on a naturally raised dough and are par-bagte. Once they are out of their wrapping, the pizza just needs a few minutes in a hot oven and then you are off.
I gave an eight-pack of GA Pizza a try and nervously unpacked the pizzas, knowing they were about to go head-to-head with a small freezer that was already fully loaded with Tetris style, and it turned out to be a breeze to save them – a huge relief. It was also – not surprisingly – easy to cook and eat the pizza. Hi, this is frozen pizza!
The menu is overseen by Executive Chef Curt Martin, and currently has a range of seven options, including a Margherita (named after Lalani’s daughter, Mila) and a plant-based “Green Margherita” along with simple pies like a nitrate-free pepperoni, a four-cheese or a mushroom . For more spicy choices, there is the Domonio effect, which offers red onion, mushroom and jalapeño, or Sweet Heat with chili, hot salami and honey. Each pizza is 10 inches and cut into six or eight small slices, perfect for sharing (maybe make a small side salad, for balance) or for a solo pizza adventure (no judgment).
GA Pizza is widely available across Metro Vancouver, with a delivery zone that includes Abbotsford, Burnaby, Coquitlam, Delta, Langley, Maple Ridge, New Westminster, North Vancouver, Richmond, Surrey, Vancouver and West Vancouver.
Customers can choose to build their own “stacks” or go for a “chef’s choice” set that allows you to choose whole meat or meat-free options. Right now, the price of six pizzas is just under $ 70, while eight will give you a little over $ 90, so essentially $ 10 and change the piece, which is on par with the more expensive frozen pizzas in the grocery store. Subscribers who create regular pizza deliveries will enjoy some savings. The bonus here is also that they come right to your door and you do not have to empty your freezer to fill your pizzas.