Kvadrat’s new flagship New York showrooms encompass colorful design codes
Industrial designer Jonathan Olivares and architect Vincent Van Duysen have worked with Danish textile brand Kvadrat on the vast new space, also featuring furniture by Moroso
Danish textile designer Kvadrat has opened the doors to its new flagship New York showrooms during New York Design Week 2022, with California-based industrial designer Jonathan Olivares at the helm of the main area in the 8,000 sq ft space located at 475 Park Avenue and 58th Street. Combining two connected showrooms, each with their own entrance, the new flagship takes inspiration from the company’s ethos and emphasis on creative collaborations across the disciplines. An adjacent library-inspired area is designed by Vincent Van Duysen.
Olivares calls on Kvadrat’s authority on color for the space, with sky-blue hues a bold foil for a catwalk in recyclable solid aluminum plate and a ship-inspired interior. The catwalk, as well as making an aesthetically pleasing showcase for the company’s upholstery textiles, curtains, and rugs, also invites visitors to consider art projects and exhibitions on show in the gallery area.
‘The opening of our showroom in New York marks our third space in the US and it is a very proud moment to see Kvadrat on Park Avenue,’ says Kvadrat CEO Anders Byriel. ‘Jonathan has really embodied the Kvadrat spirit in the showroom; it is a space for our clients to meet, have conversations, work on projects; we will host workshops and exhibitions – it is a dynamic space. ‘
It is an ethos encapsulated by Olivares in a design that sets the textile sample room, corridors, stairs, meeting rooms, offices, and restrooms on a 6ft x 6ft grid in homage to Kvadrat’s name, the Danish word for square. Furniture developed by Olivares fills the symmetrical space, including the flexible ‘Square’ chair created with Moroso and architectural-inspired metal and wooden tables. The chairs will showcase the available colourways for each upholstery, and will be covered in Twill Weave and Broken Twill Weave for the opening.
‘Kvadrat’s name derives from the squares on gridded point paper, which were used to record textile patterns before computers,’ Olivares says. ‘This history was important to me when designing the company’s first New York showroom.’ §